On average, 8 out of 10 people will read your headline, but only 2 out 10 will read the rest
The great distinction between copy and content writing lies in the purpose of writing it.
Copy Writing means writing for the sake of promotional advertising, marketing or even SEO. The purpose of Content Writing is to entice your audiences so they stay longer on your website, engage with your brand and follow your call to action.
As a Creative Ad Agency we approach the copy and content writing in exactly the same way as all the other content we produce – in a procedural manner … This means, first we understand your brand, mission statement and objectives. Then we familiarise ourselves with your brand’s marketing strategy and tone. This is then followed by the planning and drafting phase. We create a very precise brief, defining the correct style that fits the purpose – this can be for your website content, a press release, e-book, email newsletter, brochure, flyers, poster slogans and so much more!
Our Expert Team consisting of experienced authors, journalists and PR experts, will put your story into words that not only will impress and engage your defined audiences but they will also ensure that you will be remembered as a great brand they want to buy from.
Our Creative Writing Services include:
The best way to explain our work, is to show you. Contact us today to learn more about our Copy and Content Writing Services.