Don’t confuse visibility with credibility.
Businesses, regardless of size or industry, ultimately depend on their reputation for success. And that’s where Online PR and Traditional Public Relations come in.
Customers, employees, suppliers as well as journalists and trading bodies can have a powerful impact on a given business. We all build an opinion about the businesses we come in contact with – whether good or bad, right or wrong. These opinions will influence others in their decision for dealing with that business. In today’s fast paced digital landscape these opinions become even more powerful.
If a young man tells his date how handsome, smart and successful he is – that’s advertising. If the young man tells his date she’s intelligent, looks lovely, and is a great conversationalist, he’s saying the right things to the right person – that’s marketing. If someone else tells the young woman how handsome, smart and successful her date is – that’s PR.
Reputation can be a great asset – the thing that makes you stand out from the crowd and gives you an advantage over your competitor. Effective PR – online and offline – can help manage reputation and crisis management by communicating and building relationships with your customers, stakeholders as well as influencers such as media and governing bodies.
Cornerstones of Online PR
- Content Creation
- Own & Guest Blogs
- Press Releases
- Influencers & Stake Holders
- Editorial Contacts
- Engagement and Dialogue
- Social Media incl. UGC
- Viral Posts
- Crisis Management
A lot of service crossover exists with online PR. For example our Social Media Management typically includes a certain level of PR, as do our SEO services. Produced content requires distribution which includes PR.
The key to successful digital marketing is applying the right mix / strategy for your unique business.
Contact us today to learn more about our Online PR and Traditional Public Relations Services.
