Death to Engagement Bait
Who isn’t sick and tired of those spammy posts on Facebook trying to trick users to engage with them in order to gain a higher reach. But there is hope on the horizon!
Facebook have announced today that they will change their algorithm to provide better user experience by putting an end to the sneaky Engagement Bait which many Facebook page owners utilise in order to get more likes, shares and comments which then lead to higher organic reach – consequently, posts that use this tactic will be shown less in the ‘News Feed’.
What is Engagement Bait?
Poor quality posts that don’t serve any purpose apart from getting you to ‘Like’, ‘Share’ or ‘Comment’ in order to artifically gain reach are classified as Engagement Bait. Examples are ‘Vote Baiting’, ‘React Baiting’, ‘Share Baiting’, ‘Tag Baiting’, ‘Comment Baiting’.
How will this impact Pages?
Facebook Page Managers that use engagement bait tactics can expect their reach on these posts to go down! Pages that repeatedly break the new rule will see a significant drop in overall reach.
What can you do?
Now it’s more important than ever to have a professional approach to managing your Facebook page. Don’t be tempted to follow poor advice which ultimately could ruin the reach of your Facebook Business Page.
We are based in Ferndown and manage Social Media Accounts of small and medium businesses across Bournemouth, Poole, Christchurch in Dorset as well as for clients in Southampton, Hampshire, Salisbury, Wiltshire and in London areas. We also serviced over 1800 business owners and marketers with our Social Media Marketing Training Courses and Workshops.