Death to Engagement Bait | chachoo Social Media Agency Bournemouth
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chachoo Blog | Death to Engagement Bait

Death to Engagement Bait

Who isn’t sick and tired of those spammy posts on Facebook trying to trick users to engage with them in order to gain a higher reach. But there is hope on the horizon!

Facebook have announced today that they will change their algorithm to provide better user experience by putting an end to the sneaky Engagement Bait which many Facebook page owners utilise in order to get more likes, shares and comments which then lead to higher organic reach – consequently, posts that use this tactic will be shown less in the ‘News Feed’.

What is Engagement Bait?

Poor quality posts that don’t serve any purpose apart from getting you to ‘Like’, ‘Share’ or ‘Comment’ in order to artifically gain reach are classified as Engagement Bait. Examples are ‘Vote Baiting’, ‘React Baiting’, ‘Share Baiting’, ‘Tag Baiting’, ‘Comment Baiting’.

chachoo Blog | Facebook Engagement Bait

How will this impact Pages?

Facebook Page Managers that use engagement bait tactics can expect their reach on these posts to go down! Pages that repeatedly break the new rule will see a significant drop in overall reach.

What can you do?

Now it’s more important than ever to have a professional approach to managing your Facebook page. Don’t be tempted to follow poor advice which ultimately could ruin the reach of your Facebook Business Page.

We can help your business gain better traction on Facebook – via one of our Social Media Management Packages as well as through our highly popular 1-2-1 Social Media Training and Group Workshops.

We are based in Ferndown and manage Social Media Accounts of small and medium businesses across Bournemouth, Poole, Christchurch in Dorset as well as for clients in Southampton, Hampshire, Salisbury, Wiltshire and in London areas. We also serviced over 1800 business owners and marketers with our Social Media Marketing Training Courses and Workshops.


Contact us today to learn more about our Social Media Marketing Services and the benefits of outsourcing your Social Media to a Professional Social Media Agency.


Call us on 01202 022200 or get in touch via our Contact Form to Order Your Personal FREE Facebook Page Audit!