“Don’t confuse visibility with credibility.”
Customers, employees, suppliers as well as journalists and trading bodies can have a powerful impact on a given business. We all build an opinion about the businesses we come in contact with – whether good or bad, right or wrong. These opinions will influence others in their decision for dealing with that business. In today’s fast paced digital landscape these opinions become even more powerful.
Reputation can be a great asset – the thing that makes you stand out from the crowd and gives you an advantage over your competitor. Effective PR – online and offline – can help manage reputation and crisis management by communicating and building relationships with your customers, stakeholders as well as influencers such as media and governing bodies.
A lot of service crossover exists with online PR. For example our Social Media Management typically includes a certain level of PR, as do our SEO services. Produced content requires distribution which includes PR. The key to successful digital marketing is applying the right mix / strategy for your unique business.
Contact us today to learn more about our Online PR and Traditional Public Relations Services.
Telephone: 01202 022200
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